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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Customer profiles are built by integrating behavioral data (from website visits, email engagement and more), and then the company applies data science and machine learning to determine which messaging will best with each customer at any given moment.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Check for the Mentions stream under your profile. iCrossing (2). When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. The Results. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. Corporate profiles on. own profiles, than when they can’t. In SEO, how important is a page one ranking?