Marketing + Technology + Management – Hype = MarTech
chiefmartech
AUGUST 14, 2017
Ryan Scott , VP of digital operations and innovation at Keurig Green Mountain , will describe how they leverage a multi-vendor martech stack to deliver customer engagement from pre- to post-purchase, using contextual email and real-time engagement on Keurig Green Mountain’s website and beyond. The “how” without the hype.
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