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The History of Inbound Marketing

Lake One

Many credit HubSpot’s co-founder and CEO, Brian Halligan with creating inbound marketing. From there, they built the marketing powerhouse platform Hubspot around that theory. Print – newspapers & magazines. Phone – telemarketing & SMS marketing. Broadcast – TV & radio.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. BtoB Magazine ). BtoB Magazine ). According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).”