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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers. Marketers can help you post on forums & communities like Reddit or Quora.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Builds grander customer loyalty. This is where positive Word-of-Mouth Marketing steps in.