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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. Image credit: Wikipedia.

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The Future of Content Strategy

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Our SEO services page is a good example: We try to include creative (non-dot) bullets with smaller, digestible chunks of information, rather than long paragraphs. Image Source: Hubspot ).

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How to Use Data to Create More Relevant Content

Hubspot

Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Brand terms go here.