Remove Guerilla Marketing Remove RSS Remove Social Networks Remove Tagging
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. There has to be a better answer to telephone-tag and e-mail tag. PKM: A Spec for Social Networking & Personal Content Management.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

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Your website sucks

Biznology

Finally, do you have an RSS feed? We, the other half, need to use asynchronous guerilla tactics. Remember, at the end of the day that you don’t own your content on any of the social networks — not really. Consider adding a blog to your site and opening up comments—and respond to them, too. Your site is too shallow.