PathFactory

MARCH 3, 2023

Hybrid and digital events integrate seamlessly into your buyer journey PathFactory’s most successful clients are leveraging analytics and AI to personalize their messaging, provide an interactive experience, and are spending fewer “in-person” dollars in the process. Talk about better use of time, money, and insight. And we are not alone.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing?

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105