Zoominfo

OCTOBER 20, 2021

“Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Do they want someone with a strong product marketing background? Or is demand generation a bigger priority? Drive the executive hiring process with as much urgency as possible.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?

Paid Search Agency 185

Paid Search Agency VALS Ads Practices 185

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. But if you’re in ecommerce, that’s a different story. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111