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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

A successful ABM strategy, at the end of the day, has to be focused on generating more leads. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. Intent-data facilitates the generation of maximum number leads from the Target Accounts: .

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31 Marketers Share Their Tips for Aligning with Sales

SnapApp

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. 17% plan to start using data appending.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

Furthermore, according to AdWek BrandShare, 63% of B2b marketers plan to increase their expenses on the programmatic ads. According to marketing Profs within the B2B marketing sphere, the adoption rate for programmatic has witnessed an upsurge. According to eMarketer, programmatic buying will amount to about $14.88

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

From the start of 2018 & presumably till the end of 2020, we have stepped into an era, wherewith the assistance from the Internet of Things (IoT) & omnichannel marketing, marketers plan to optimize, everything everywhere. The tools such as Alteryx, Birst, ClearStory, Datameer, etc.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Quantification & precise measurement ensures that employing a well-integrated sales & marketing plan the brands can make intelligent & diligent data-driven decisions to achieve their core bottom-line endeavors such as optimized sales revenue, improved users’ experiences & a strong brand reputation.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Generate positive exposure for the brands. Leveraging employee advocacy programs remains amongst the most effective & creative B2B Marketing Ideas for small business success ensuring that the reach of the brands is improved.