Sage Marketing

JULY 10, 2023

Are you aiming to increase brand awareness, educate the market, or generate leads? Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations. Let’s explore them: 1.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152