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The elaborative benefits of Targeted Lead Generation

Valasys

The process of generating leads increases a target audience’s awareness, credibility, trust, and interest (potential leads). Top 4 market segmentations The process of generating targeted leads includes a stage known as market segmentation. psychographic segmentation Area codes, neighborhoods, regions, cities, countries, etc.

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72
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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

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#10 Best Practices for Effective Lead Nurturing

Valasys

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. Marketers need to automate their lead nurturing process. Read more on Everybody Loves a Personalized Email.

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

Customer journey: The defined path and touchpoints your organization provides to potential customers during their decision-making process regarding your products or services. 694,000 hours of content are streamed on YouTube every minute. Recipients read as many as 98 percent of SMS messages. ( Gartner ). YouTube content.

SMS 98
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.