Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 25, 2019

While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45