SMX East 2017 Day 3 – Attribution, Video and Analytics
QuanticMind
OCTOBER 26, 2017
Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion.
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