Remove game-theory gatekeeper interactive
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

In theory, anyone could own their own website. Inxpo (founded in 2004) added surveys, games, and social media integration. Shindig (2009) turned virtual event attendees into participants with the ability to network freely using video chat, and interact directly with presenters “on stage.”

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

didn't come up with this theory. For example - your emails might start landing in SPAM for a user who has not interacted your last 10 emails but for a user who has opened 3 out of last 10, the emails will still reach the inbox. As a marketer or an email user you never interact with it directly.

CAN-SPAM 269