Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. Help sales fill their pipeline funnels. So marketing sends more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Customer Experience Matrix

JUNE 17, 2009

In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. This leads to an elaborate metaphor about hiding in coral reefs, but I'll restrain myself. a marketing or sales manager).

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Hubspot

MAY 1, 2017

Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Unbounce lets you quickly build beautiful, branded landing pages that will turn those visitors into leads in no time. Lead Generation Tools. Other fun tools to try: Giphy.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78