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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Geofencing relies on a perimeter-based targeting of the personas, wherein, any user who has opted-in for advertising & has provided his consent for the mobile-based targeting is served with location-specific & his interest oriented pieces of content to compel him to take quick action, mitigating sales’ conversions.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. Tools such as LinkAssistant help in discovering authoritative domains for backlinking. Convergence of SEO with Evolving Content.

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5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Optimizing users’ experiences (UX) & tactfully guiding them down to their journeys in the sales funnel, helps the enterprises achieve their prime objectives of Conversion Rate Optimization (CRO). However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Usually, advertisers use ad networks to serve their advertisements, resulting in a higher quality ad placement.