How to put together a top-tier SaaS marketing strategy
Sprout Social
JANUARY 30, 2020
When someone churns, they’ve basically dropped out of your funnel. That’s exactly why so many SaaS companies operate on a “freemium” model or give away a free version of their product to reel in users. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. PPC and social ads.
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