6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Abhishek Shrivastava, Senior Director of Product, LinkedIn.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Adobe Experience Cloud Blog

JUNE 9, 2017

Intent data can help you keep the pulse on your target audience at every stage of the buying journey. This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Heinz Marketing

JULY 9, 2021

Marketers are having to get creative to do this and content amplification is a way to do so because of the different methods and strategies available. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Cons: Not very appealing learning curve in comparison with other marketing tools.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Third-party intent data is aggregated data from across the internet.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52