Remove Forrester Remove Trade Show Remove Web 2.0 Remove Webinar Metrics
article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Email and e-newsletters use now equals tradeshows in popular use.

article thumbnail

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

I was looking for some real-life good looking HTML emails I could use as a reference. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) How many webinars are being advertised here? Too confusing. So which one is it?

article thumbnail

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

article thumbnail

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

article thumbnail

Marketing Automation Catching On Fire

The Effective Marketer

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.