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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing Newsletter problems? Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.