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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. January 27 – 31, Budapest, Hungary. Friends of Search Amsterdam.