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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. The question, then, is what should you be honing your efforts in on. The premise behind RPC is a simple one.

PPC 40
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals.

ROI 100
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . There are a lot of content marketing statistics shown below.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. To make things less complicated, let’s take a look at some of the different tactics for generating awareness. Social Media – This is a big one.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. To make things less complicated, let’s take a look at some of the different tactics for generating awareness. Social Media – This is a big one.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. To make things less complicated, let’s take a look at some of the different tactics for generating awareness. Social Media – This is a big one.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. To make things less complicated, let’s take a look at some of the different tactics for generating awareness. Social Media – This is a big one.