B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
KoMarketing Associates
NOVEMBER 18, 2014
B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels. Plans for 2015 Demand Generation Spending, by Channel. Plans for 2015 Demand Generation Spending, by Channel.
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