Remove all-in-one
Remove Forrester Remove Purchase Remove SEM Remove Statistics
article thumbnail

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels. Plans for 2015 Demand Generation Spending, by Channel. Plans for 2015 Demand Generation Spending, by Channel.

article thumbnail

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. The question, then, is what should you be honing your efforts in on. The premise behind RPC is a simple one.

PPC 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

It seems to depend who you ask: one source below says 62%, another says 80%, and still another, 86%. First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. 23% say they can’t prove any impact at all.

Stats 100
article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . There are a lot of content marketing statistics shown below.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.