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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Lead generating content: (Gated, email required). Workshop programs, audio recordings. Workshops, courses. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Rebel Brown's blog Phoenix Rising.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Sales Leads Insights Twitter B2B_Sales_Leads.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. For example, sponsoring a festival is far less expensive than hosting a dedicated workshop. To generate sales on that day? To introduce new leads into your sales funnel ?