Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach
Only B2B
OCTOBER 9, 2024
MQL is dead. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter.
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