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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. . It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. Being Wary of Brand Safety: B2B marketers need to be aware of fraudulent instances when it comes to programmatic advertising. All that is required is an investment in terms of human resources, money & time.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.