ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Lead Generation. In short: Using live chat is a great tool for lead generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Here’s a general flow for a multi-step campaign.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Check out our list of ten things you and your team can do with your time and energy to beer up your marketing results. And it’s even better when a bunch of statistics are aggregated for us in one place! When you see something you know you should be doing, make it a priority.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

MARCH 2, 2010

All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. And the fact that Forrester Research projects social media spend in the U.S. This is the first salvo in what I anticipate will be a flurry of moves to bring together email and social media into a coherent whole.

Business 117

Business Paid Search Agency Social Media Analysis 117