Remove forecast regression
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AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

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AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

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AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

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Why are marketing budgets the first to be cut… and the last to be restored?

Litmus

As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. At Litmus, we leverage our customer data and multi-touch attribution model to forecast pipeline from marketing programs.

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8-Ways Data Mining Can Improve your Business

Data Cleaning/CRM Appending

You can reduce churning, evaluate their psyche and forecast trends. Using complex statistical methods and techniques such as patterns, clustering and regressions, data mining un-complicate things for businesses, especially in the marketing division. How to become the solution and not a part of the problem? We don’t think so!