ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

LEADership

DECEMBER 5, 2014

Focus Groups. focus groups should be between 6-10 participants lasting no longer than 90 minutes. ensure the group is mediated by a skilled moderator. did yo uknow if you include paper and phone response options, this can result in an 11% higher response rate than web-based surveys.

Buyer Personas 40

Buyer Personas Ad Building Demographics Broadcasting 40

Paul Gillin

JANUARY 4, 2012

Even conventional research tools like mail surveys and focus groups still have their place, Paine argues, despite the fact that many people consider them to be passé. The point isn’t for organizations to argue about tools but to figure out the best ways to measure success.

Social Media 50

Social Media Media Peer-to-peer PR 50