article thumbnail

Why it’s time to rethink your feedback emails and how to do it right

Martech

Personal contacts through focus groups, telephone surveys and the like are more expensive. Three problems can kill your response rates: Your timing is off, so your feedback request goes out before your customers receive their purchases, or it’s too soon for them to have an opinion of the product/service.

article thumbnail

Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

ClearVoice

A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. What is the purpose of focus groups?

article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

article thumbnail

The 20 Social Listening Statistics Your Company Must Know

EveryoneSocial

Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. Reputation Refinery ) 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries are lower than 25%.

article thumbnail

7 Best B2B Lead Generation Tools for 2020

Lake One

When it comes to lead generation, personalizing outreach has a significant impact on improving response rate. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members.