Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses
ClearVoice
OCTOBER 9, 2018
Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). Make yourself a media and influencer cheat-sheet if you need to.
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