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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). Make yourself a media and influencer cheat-sheet if you need to.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. Louis, but Morgan might be able to weigh in.

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