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How to Analyze and Interpret Market Research Data for Business Growth

Valasys

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences. But that’s not all.

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Driving action from a customer satisfaction programme

Savanta

Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail.

article thumbnail

Driving action from a customer satisfaction programme

Savanta

Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail.