Biznology

NOVEMBER 20, 2014

Do not start believing your own press clippings. Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Altitude Marketing

OCTOBER 23, 2018

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

FEBRUARY 14, 2012

Press-Worthy Testimonials. Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. Customer Evangelism.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28