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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Reputation Includes content assets such as blogs and press releases 2. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? The first thing you have to look at is what category you’re in,” Hanson says. “Do

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Let the market view in

Biznology

Do not start believing your own press clippings. Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. Like this post?

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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11 Ways to Give and Get Customer Love

Hubspot

Press-Worthy Testimonials. Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. Customer Evangelism.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.