What Does ACV SaaS Mean in Marketing?
Single Grain
DECEMBER 1, 2020
ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact, the majority of successful SaaS companies generate 16% of ACV by upselling to their customers. I will also describe ways to calculate and increase your SaaS ACV.
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