Remove gps multivariate
article thumbnail

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Multivariate Testing. Geo-targeting is a tool that leverages geo-location by identifying a website visitor's location by their GPS, IP address, or WiFi data to deliver advertisements. Eye Track Testing. What do they look at but not click on?