Adobe Experience Cloud Blog

NOVEMBER 26, 2014

I needed to bring back the best tchotchkes that the event had to offer. In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. How do you think about creating tchotchkes for your events? Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Wikipedia Thought Leadership Conference 48

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) .”

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50