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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads.

Enterprise Management 48
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Martech-Enabled Marketing Operations: Invisible Roads and Bridges

chiefmartech

APRIL 11, 2018

Under this new model, driven by martech, marketing operations has expended its responsibilities, adding new elements such as analytics and tech management, and consolidating many functions that were used to be stand alone, such as brand awareness, and lead gen, into one integrated function. Customer intelligence is the key here.

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Top of Funnel Enterprise Management Planning Paid Search Agency 51
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