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JULY 5, 2023

How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences. Poor ethics AI analytics are wicked smaht (said in my best Good Will Hunting accent), but they operate on predefined algorithms and training data.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

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MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. We judge how affordable an A/B testing tool is by the price of the tier that supports decent A/B testing. 5 from 1 review Ideal use case: Web experimentation Pricing: Custom pricing, after a free trial.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. But the price? A/B Testing vs. Multivariate Testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. But the price? A/B Testing vs. Multivariate Testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52