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The ultimate brand guide to helping consumers achieve data harmony

ClickZ

The advertising industry is restructuring around privacy, spawning a new market for ethical operations. The company is an intelligence platform for brands, agencies and publishers that offers pro-privacy targeting solutions—proposing a new framework for targeted advertising centered on privacy.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

The truth is, marketing is the art and science of impacting emotions. What is Ethical Optimization & Why Should You Care? If you look into the future of optimization, you can see AI proposing hypotheses that are a thousand times more likely to impact the behavior of site visitors than anything we can conceive right now.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

GOYAMI: search engine marketing. MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Emergence Marketing. BRAIN WAVES: neurons, bits & genes. COPYFIGHT: the politics of intellectual property. IDEAFLOW: creativity + innovation. About this blog.