Business Brainz

JULY 11, 2021

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Because of this, the need to align sales and marketing is even more. Sales and marketing alignment drives positive business results such as higher ROI and growth.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Users can also set up automated workflows for data normalization. Marketo also includes account-based marketing features as well.

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. By taking an account-based approach, EverString’s marketing team is able to engage additional members of the buying committee and create a warm environment for their sales team. The experts featured on the webinar were: Tyler Lessard , VP of Marketing at Vidyard.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Users can set up automated workflows for data normalization. Account-Based Marketing offers unified lead and account-based strategies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120