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9 Awful Ways We Push Customers Away

Hubspot

Manage the inventory between the two using smart tools -- such as Shopify’s online POS system. An eMarketer study shows that most buyers who use live chat -- a whopping 63% -- were likely to return to the site for a repeat purchase. The Fix: Use technology to your advantage. You can also use inventory as a tool to create urgency.

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How to Personalize the Retail Experience with Marketing Data & Technology

Porch Group Media

In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). First-party data can be collected from a variety of sources. Making sense of this data can be somewhat puzzling if it isn’t integrated into a single database.