Banner Ads Work; Really

NuSpark

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Like pay-per-click ads, strong call-to-action creative with unique landing pages are essential to drive traffic from banner campaigns. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.