Remove gps
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Location-Based Marketing on the Rise

Porch Group Media

In fact, eMarketer predicts that marketers will spend $26.5 Geofencing: Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to set up a “fence” or designated geographic boundary. When installing certain apps, consumers must opt-in to grant permission for location tracking.

article thumbnail

Location-Based Marketing on the Rise

Porch Group Media

In fact, eMarketer predicts that marketers will spend $26.5 Geofencing: Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to set up a “fence” or designated geographic boundary. When installing certain apps, consumers must opt-in to grant permission for location tracking.

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. CBS plans to use Loopt’s GPS technology to deliver location based ads to CBS mobile users.

article thumbnail

Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. CBS plans to use Loopt’s GPS technology to deliver location based ads to CBS mobile users.

article thumbnail

Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. CBS plans to use Loopt’s GPS technology to deliver location based ads to CBS mobile users.