Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Webbiquity

FEBRUARY 23, 2012

It’s mostly a playground for engineers and marketers. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

JULY 13, 2012

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014 , according to Microsoft Tag. What are your thoughts on using SMS for marketing?

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Email personalization. Content creation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145