Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Email campaigns, blogs, webinars, and ebooks all have a direct effect on pipeline generation.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. If you’re having trouble with this concept, skip down to #4.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Email to engage customers with relevant conversations in minutes. Account insights and profiling to identify the right target accounts using data and AI.

Marketo 114

Marketo Marketing Automation Services Enterprise Management Marketing Management 114

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. YOLO, so you might as well attend.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Digital B2B Marketing

JANUARY 20, 2014

Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. Ads are (occasionally) targeted and relevant to discrete audiences, using retargeting or through data providers like Bizo.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

The Point

JANUARY 6, 2014

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Improve segmentation to increase relevancy and email performance. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Email to engage customers with relevant conversations in minutes.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117