Email Campaigns Hubspot Opt-in Privacy Protection 
Navigate the Channel
JULY 12, 2023
But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. In 2023 so far, the number of emails sent and received is already at 347.3
Navigate the Channel
JANUARY 3, 2024
Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. We can’t overstate this aspect of effective email marketing. And, of course, make your emails relevant. Send emails with value and meaning to the recipients.
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Martech
SEPTEMBER 29, 2021
With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. What’s the change? ” Why we care.
Litmus
SEPTEMBER 30, 2022
In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.
Litmus
APRIL 4, 2024
To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” For the record, soft bounces and emails opened in preview mode should not impact opens).
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