PathFactory
DECEMBER 17, 2018
It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. Traditional lead scoring models don’t take time into account. And that’s a big problem.
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.
PathFactory
SEPTEMBER 12, 2018
If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. Focusing on creating more meaningful engagement over lead volume, McNamee and his team generated a couple hundred fewer opportunities between Q4 2017 and Q1 2018; however, the quality is much better. Are you still consuming?”
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