Heinz Marketing

OCTOBER 25, 2022

As a recession looms, organizations are now speaking less of scale and more of efficiency. Readers of my posts will recognize the common thread here: bureaucracy and scale must move in lock-step. This leads to ill-fitting systems that do the job, but not particularly smoothly. How quickly priorities change.

Efficiency 120

Efficiency Elasticity Ad Building Planning 120

LeanData

SEPTEMBER 22, 2017

And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. But that assumes we have all the answers. That’s why we wanted to hear what they think.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

SEPTEMBER 22, 2017

And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. But that assumes we have all the answers. That’s why we wanted to hear what they think.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40