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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

During these conversations, I found many gaps in fully knowing how their colleagues in marketing were currently generating leads, where the leads were coming from, and what insights were gained that would help the sales team work the leads efficiently once handed over to them. After all, everyone wants smooth and efficient sales cycles.

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Why Sales Needs Social Media Engagement Insight

Oktopost

This new buying process means that sales and marketing need to be aligned and help one another get as much information as possible on their business prospects’ and their buyer’s journey as possible. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

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3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

When you integrate the two, you immediately have access to a 360-degree view of your customer, your relationship with that customer, and can drastically improve the effectiveness and efficiency of your internal processes. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016).

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

When you integrate the two, you immediately have access to a 360-degree view of your customer, your relationship with that customer, and can drastically improve the effectiveness and efficiency of your internal processes. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016).

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

When you integrate the two, you immediately have access to a 360-degree view of your customer, your relationship with that customer, and can drastically improve the effectiveness and efficiency of your internal processes. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016).